About Us

Passionate experts bringing global swimwear trends to Japan

Our Story

Founded in 2020, Swimwear Trends Japan was born from a simple observation: Japanese shoppers deserved better access to global swimwear trends that complemented their unique style and body types. What started as a small blog has grown into a trusted resource for thousands of fashion-conscious individuals across Japan.

We believe that swimwear is more than just beach attire – it's a form of self-expression that should make you feel confident and beautiful. Our mission is to bridge the gap between international fashion trends and the Japanese market, carefully curating collections that blend global aesthetics with local preferences.

Today, we work with designers and brands from around the world, constantly searching for the latest innovations in swimwear technology, sustainable materials, and cutting-edge designs. Our commitment to quality, authenticity, and customer satisfaction has made us a leading voice in the Japanese swimwear industry.

Meet Our Team

Team member 1

Yuki Tanaka

Founder & Creative Director

With over 15 years in fashion industry, Yuki brings her extensive knowledge of international trends and Japanese aesthetics to curate our collections. She has worked with major fashion houses in Tokyo and Paris.

Team member 2

Sakura Yamamoto

Lead Fashion Consultant

Sakura specializes in body type analysis and personal styling. Her expertise helps our customers find the perfect swimwear that enhances their natural beauty and provides optimal comfort.

Team member 3

Kenji Matsumoto

Sustainability Manager

Kenji leads our eco-friendly initiatives, sourcing sustainable materials and partnering with ethical manufacturers. His commitment to environmental responsibility shapes our brand's future direction.

Team member 4

Aiko Suzuki

Content & Trends Analyst

Aiko monitors global fashion weeks and emerging designers to identify trends before they hit mainstream. Her insights keep our blog fresh and our collections ahead of the curve.

Team member 5

Hiroshi Nakamura

Customer Experience Lead

Hiroshi ensures every customer interaction exceeds expectations. With a background in luxury retail, he has built a customer service framework that prioritizes satisfaction and personal attention.

Our Values

Quality First

We carefully vet every brand and product to ensure the highest standards of craftsmanship and materials.

Innovation

We constantly seek new technologies and designs that push the boundaries of swimwear fashion.

Sustainability

Environmental responsibility guides our sourcing decisions and partnerships with eco-conscious brands.

Customer Focus

Your satisfaction and confidence are our primary measures of success in everything we do.